Elaine Neetz is The Mom Lady, a nickname given to her by her children. Beauty Booty is a play on the concept of pirate treasure, so "The Mom Lady's Beauty Booty" seemed the perfect name for the business. It's character closely matches that of its owner!
Developed while her husband was serving his fourth tour of duty overseas, Elaine developed her business with a passion for creating moisturizing products that served as a strong line of defense against harsh Alaskan winters. Due to the extremely dry winter climate, static builds up quickly, requiring fast, effective relief. Therefore, lotions and lip balms that moisturize, without being greasy, are needed for adults and children alike.
Sweet Cheeks lotion was first used on her youngest son when he was a baby. His skin was so dry that ready-manufactured lotions just didn't do the trick. Now, there are 4 more scents to choose from including: Luscious Lavender, Randy's Rue, Shea's Buttered Buns, and Veggie Fruit Fruit.

Alaska's First Line of Defense
Many Alaskans rely on The Mom Lady's Beauty Booty lotions to heal their chapped lips, psoriasis, and dry, rough skin. Adored by men, women, and children (including newborns!), all 5 lightly scented lotions and 10 juicy lip balm flavors have the perfect amount of scent without being overbearing.
A Great Gift Idea:
The Mom Lady's Beauty Booty products make great gifts for special occasions, as well as for everyday use.